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Insights

Plain-language guides on SEO, websites, ecommerce, digital marketing and branding. No jargon and no sales talk, so you can make better decisions yourself, or know exactly what to expect from an agency.

SEO and search visibility

Google Business Profile: how to set it up and optimize itA Google Business Profile is the free listing that shows your business in Google Maps and the local results in Search. To optimize it, verify it,…How much does Google Ads cost in Canada?Google Ads has no fixed price. You set your own budget and usually pay per click, and the cost per click comes from an auction that depends on your…How to rank higher on Google: a practical, honest guideTo rank higher on Google, make sure Google can crawl and index your important pages, give every search that matters to your business its own…Is SEO dead? What AI search really changesNo, SEO is not dead. AI answers in Google, ChatGPT and Perplexity change how people search and how often they click, but those answers are still…Local SEO tips: a practical guide for Canadian businessesThe local SEO tips that matter most: complete and verify your Google Business Profile with the right primary category, keep your business name,…SEO cost: what drives the price, and how to compare proposalsSEO cost depends on what needs to be done, not on a standard package. The main drivers are the state of your website, how competitive your market…SEO vs PPC: the difference, and how to chooseThe difference between SEO and PPC: SEO earns unpaid visibility in Google's organic results and builds value over months, while PPC (pay-per-click,…What is AI search optimization? GEO, AEO and AI Overviews explainedAI search optimization is the work of making your business easy for AI-driven search to find, understand and cite: Google's AI Overviews and AI…What is SEO? The meaning of search engine optimization, explainedSEO, short for search engine optimization, is the work of making your website easy for search engines like Google to find, understand and trust, so…

Websites and ecommerce

Ecommerce website cost in Canada: what drives the priceThe cost of an ecommerce website depends on your catalogue, your platform, how custom the design is, which integrations you need and how you sell…How much does a website cost in Canada?A website in Canada can cost very little or a great deal, because the price depends on scope, not on the word "website". The main cost drivers are…

Marketing, brand and growth

What does a business coach do?A business coach helps owners and directors think more clearly, decide better and follow through on what matters for their company. Through…What is branding? Brand, brand identity and why they matterBranding is the deliberate work of shaping how people perceive your company: what you stand for, who you serve, how you sound and how you look.…What is digital marketing? A clear guide for business ownersDigital marketing is every way a company reaches, persuades and keeps customers through online channels: your website, search engines (SEO and…

Start with a strategy session

A 50-minute conversation with the founder about your ambition, your market and whether we are the right fit. We do not work with every company, and it starts here.

Book a strategy session

CA$375 excl. applicable taxes · 50 minutes with the founder