Few clients. Our full attention.
Kaptein Beacon is a studio for websites, SEO, AI search visibility, branding and business coaching. We work with a limited number of Canadian companies at a time: companies that compete on quality and know that good work has a fair price.
What we do
One team for the whole picture, so your website, your search visibility and your brand tell the same story. Start with one service; we always look at the whole.
SEO services
Strategy, technical work, content and authority, so you rank for the searches that bring in revenue.
AI SEO services
Being cited and recommended in ChatGPT, Perplexity, Gemini and Google's AI Overviews.
Web design
A fast, strong website that wins clients, with SEO built in from the first line of code.
Ecommerce web design
Shopify, WooCommerce or custom, chosen for your products, margins and provinces.
Local SEO
Being found in your city and in Google Maps, across one location or many.
Google Ads agency
Paid search measured on leads and revenue, not clicks.
Branding agency
Positioning, identity and brand strategy for companies that want to charge what they are worth.
Dental & law firm SEO
Specialist SEO for clinics, law firms and other trust-based professions.
Business coach
A sparring partner for founders and directors: focus, positioning, pricing and growth.
How we score a website
Every analysis and every audit follows the same ten points. So you know exactly where you stand, and why.
- Technical foundation & indexingCan Google find, read and index every important page?
- Speed & Core Web VitalsDoes the site load fast and stay stable, even on an average phone?
- Mobile experienceDoes everything work as well with a thumb as with a mouse?
- Keyword & content coverageDo you answer the questions your customers actually type?
- Local & international visibilityAre you found in the cities and provinces where your customers are?
- Authority & backlinksDo relevant, trusted sites point to you?
- Trust & E-E-A-TDo you show who you are, what you can do and why people can trust you?
- Conversion & user flowDoes every page lead logically to an enquiry or a purchase?
- Brand & positioningIs it clear within five seconds why you and not someone else?
- AI visibilityDo ChatGPT, Perplexity and Google's AI name you as a source or a provider?
How working with us starts
No free discovery call and no sales pitch. Instead, a conversation at the right level with the founder, where we judge together whether we are the right fit. We do not work with every company.
- ApplyTell us briefly about your company, your ambition and why now.
- ReviewWe read every application personally and let you know within two business days whether a conversation makes sense.
- Strategy sessionA 50-minute conversation with the founder.
- ProposalIf it is a fit, a proposal with a fixed scope and fixed price follows.
What we never do
Trust is built by what you leave out. You will not find these things with us.
Ranking guarantees
Nobody controls Google's results. Anyone who guarantees the #1 spot is not telling you the truth.
Bought links or fake reviews
Shortcuts put your domain at risk. We build authority that lasts.
Copy-paste city pages
We only create a city page when there is something genuinely local to say.
Frequently asked questions
Who does Kaptein Beacon work with in Canada?
Canadian companies that compete on quality rather than the lowest price: professional services, clinics, law firms, contractors, brands and online stores that want to grow. We take on a limited number of clients at a time, so every project gets the attention it needs.
You are based in the Netherlands. Does that matter?
For SEO, web design and AI visibility, the work happens online and we plan calls at times that suit Canadian time zones. We research every Canadian market separately, with Canadian search terms, cities and spelling, rather than reusing material from other countries.
Why is the strategy session paid?
A free call is usually a sales call. Our strategy session is a conversation at the right level with the founder, where we judge whether we are the right fit. Because it is paid, we speak with founders who are serious about their plans, and the conversation gets our full attention.
Can you guarantee a first-page ranking?
No, and nobody can honestly promise that. Google and AI search engines decide what they show. What we do is build the strongest foundation in technical work, content, authority and trust, and tell you honestly what is realistic in your market and how long it takes.
How much does a project cost?
It depends on the scope: number of pages, content, integrations, markets and competition. After the strategy session you receive a proposal with a fixed scope and a fixed price, so you know exactly what you are committing to before we start.