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Strategy session

The Beacon Strategy Session: a conversation at the right level

The Beacon Strategy Session is a 50-minute introductory conversation with the founder. We talk about your ambition, your market and what you want to achieve, and we see together whether we are the right fit. It costs CA$375, excluding applicable taxes. If it is a fit, a proposal with a fixed scope and fixed price follows.

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Last updated: October 30, 2026

What the strategy session is, and what it is not

A good project starts with a good conversation. In the strategy session we get to know each other on substance: who you are, where your business stands, what you want to achieve and what that takes. You hear how we think and work. We hear whether we can genuinely make a difference.

It is explicitly not a free audit and not a plan on paper. That work happens in a project, with the time and care it deserves.

The strategy session at a glance
It is	It is not
A serious conversation with the founder	A sales pitch from an account manager
Insight into how we look at your situation	A written audit or report
An honest view on whether we are the right fit	A commitment to continue, for you or for us

Who the conversation is for

The strategy session is for founders and directors who know that good work has a fair price, and who see their website, search visibility or brand as an investment. Your ambition goes beyond a quick fix, and you are looking for a partner who thinks at the level of your business.

You want to grow and need someone who sees the whole picture: website, visibility, brand and marketing.
You are prepared to invest in quality and the long term.
You can make the decision, or the decision-makers are in the conversation.

Who it is not for

We prefer to be honest up front. The strategy session is not the right step if you are looking for the lowest price, a quick website without a plan, or someone who guarantees you will rank first next week. If you are mainly looking for free advice, this conversation is not the right place either.

How the conversation works

Apply. Fill in the form at the bottom of this page. We read every application personally.
Review. Within two business days we let you know whether we think a conversation makes sense. If so, you receive a link to choose a time that suits your time zone.
The conversation. Fifty minutes online with the founder, with room for your questions and ours.
Afterwards. We let you know whether we would like to take on the project. If so, a proposal with a fixed scope and fixed price follows.

Why the conversation is paid

Our time and attention go to a limited number of companies. A paid conversation means we speak with founders who are serious about their plans, and it gives us the room to hold that conversation with full attention. Anyone considering a project of real scope knows it starts with a good conversation, not a free quote.

Read how we set prices on our pricing page, and how a project runs in how we work.

Investment and terms

The Beacon Strategy Session costs CA$375, excluding applicable taxes, for 50 minutes with the founder. Invoices are issued from the Netherlands.

The session is non-refundable.
You can reschedule once at no cost, up to 48 hours in advance.
The session is not an offer to take on a project. Afterwards, we decide whether we continue together.

Apply for a strategy session

Tell us briefly who you are, what you want to achieve and why now. We read your application personally and reply within two business days.

Beacon Strategy Session application

NameEmail

CompanyWebsite

Your rolePhone

What is it about?Indicative project budget

When would you like to start?Who else decides on this project?

Why now? What prompted you to reach out at this moment? What would make this a clear success 12 months from now? Describe the result that matters to you. What have you already tried? Previous agencies, your own attempts, what worked and what did not. Optional. I agree to the processing of my details as described in the privacy policy.

We review every application personally and reply within two business days. If we believe we can help, you receive a link to choose a time.

Frequently asked questions

Do I receive a report or plan after the strategy session?

No. The strategy session is a conversation to get to know each other and to judge whether we are the right fit. A worked-out analysis or plan is something we create in a project, with the time and care that work requires. That way the conversation gets our full attention rather than a standard report.

Why do I pay for an introductory conversation?

Because our time goes to a limited number of companies. A paid conversation means we speak with founders who are serious about their plans. That works for both sides: you get a conversation with full attention, and we know we are spending time on a real question.

Who will I speak with?

Always the founder of Kaptein Beacon, never an account manager or salesperson. The person you speak with is also the person responsible for the strategy if we continue together. So from the first conversation, you know who you will be working with.

What if you decide not to take on the project?

Then we tell you honestly, shortly after the conversation. We do not work with every company, only with companies where we can make a real difference and where the collaboration fits. The session is therefore not an offer to take on a project, and not an obligation for you either.

Can I reschedule or cancel?

You can reschedule once at no cost, up to 48 hours in advance. The session is non-refundable. If something comes up, let us know as early as possible and we will find another time within that one free reschedule.

Is the conversation online?

Yes. The conversation takes place online, at a time you choose from the available slots, planned to suit Canadian time zones. This lets us speak with founders anywhere in Canada without travel. If we work together, we agree per project whether in-person meetings add value.