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Plain-English guides on SEO, websites, ecommerce, digital marketing and branding. No jargon and no sales talk, so you can make sound decisions yourself, or know exactly what to expect from an agency.
SEO and search visibility
Google Ad Grants for UK charities: eligibility, rules and resultsGoogle Ad Grants gives eligible charities free Search ads on Google, which Google describes as up to $10,000 a month. UK organisations apply…Google Ads bidding strategies: which one fits your account?Google Ads bidding strategies decide how your bid is set in each auction: by you, with a maximum cost per click, or by Google working towards a…Google Ads campaign setup: a step-by-step guide for UK businessesA sound Google Ads campaign setup follows a fixed order: decide what a conversion is worth, create the account in your company's name, set up…Google Ads keywords: how to choose, match and manage themGoogle Ads keywords decide which searches your ads may compete for. You find candidates with Keyword Planner, control reach with match types…Google Ads Quality Score: what it measures and how to improve itGoogle Ads Quality Score is a rating from 1 to 10 for each keyword in a Search campaign. It shows how relevant and useful your ad and landing page…Google Business Profile: a complete guide for UK businessesA Google Business Profile is the free listing that shows your business in Google Search and Maps, with your hours, location or service area,…How much does Google Ads cost in the UK?Google Ads costs what you decide to spend, plus the cost of running it well. You set the budget; an auction sets the price of each click based on…How to get your website on Google: free listings and paid advertsTo get your website on Google, verify it in Google Search Console, submit a sitemap and make sure nothing blocks Google from your pages. Then give…How to improve SEO on an existing site, starting from your own dataTo improve SEO on a website that already exists, start with your own Search Console data rather than new content. Find pages that are shown often…How to rank higher on Google: a practical guide for UK businessesTo rank higher on Google, first find out why a page is not ranking: it may not be indexed, it may not match what searchers want, or competitors may…How to write SEO content: a method from first search to final editTo write SEO content, start by studying what already ranks for the search, then write a brief that defines the reader, the question and the angle.…Is SEO dead? An honest answer for UK businessesSEO is not dead, but the easy version of it is. AI Overviews and assistants such as ChatGPT answer simple questions without a click, so thin pages…Local SEO tips for UK businesses that serve a town, city or regionThe local SEO tips that matter most are simple to state: a complete and accurate Google Business Profile, a steady flow of genuine reviews from…On-page SEO vs off-page SEO: what each covers and which comes firstOn-page SEO is everything you improve on your own pages so they answer a search well: the content, title, headings, internal links and images.…SEO checklist: five phases, each with a clear pass markThis SEO checklist takes a website through five phases in order: crawling and indexing, keywords and structure, the content of each page, trust and…SEO cost in the UK: what drives the price and how to compare quotesSEO cost in the UK depends on the work your website actually needs, not on a standard package. The main drivers are your site's current state, how…SEO for beginners: what to do first, what to ignore and how to learnSEO for beginners comes down to three jobs: make sure Google can find your website, give each important customer question a page that answers it…SEO strategy: how to build one that still holds in a yearAn SEO strategy is a written set of decisions about where your business will compete in search, with which pages, in what order and how you will…SEO vs PPC: how UK businesses should chooseSEO earns unpaid visibility in Google's organic results through relevant content, a sound website and trust; it builds slowly but keeps working.…What does an SEO consultant do? The work behind the job titleAn SEO consultant works out why a website is or is not found in search, decides what should change and in which order, and makes sure those changes…What is AI search optimisation? GEO and AEO explainedAI search optimisation is the work of making your company findable, understandable and quotable for AI-driven search: Google's AI Overviews and AI…What is Google Ads and how does it work?Google Ads is Google's advertising platform. It places ads in Google Search, Shopping, YouTube, Maps, Gmail and on partner websites and apps. For…What is SEO? The meaning of search engine optimisation, explainedSEO, short for search engine optimisation, is the work of making a website easy for search engines such as Google to find, understand and trust, so…
Websites and ecommerce
Ecommerce terms and conditions: what UK online shops need to knowEcommerce terms and conditions set out how your online shop handles orders, payment, delivery, cancellations, returns, faults and liability. In the…Ecommerce website cost in the UK: what you are really paying forAn ecommerce website in the UK costs whatever its scope demands: the size of your catalogue, the platform, how bespoke the design is, the systems…How much does a website cost in the UK?What a website costs in the UK depends on what it has to do, not on the word "website". The price is driven by strategy, the number and type of…Website speed: how to test it, read Core Web Vitals and fix a slow siteTo improve website speed, measure first with PageSpeed Insights and the Core Web Vitals report in Search Console, identify which of the three…WordPress website cost: what drives the price, and what you pay every yearThe cost of a WordPress website depends on how it is built (bought theme, page builder or custom theme), how many page types need designing, who…
Marketing, brand and growth
Brand guidelines: what to include, how to structure them and how to keep them aliveBrand guidelines, also called a brand book, record what your brand stands for and how to apply it consistently, from positioning and tone of voice…Brand positioning: what it means and how to define yoursBrand positioning is the deliberate choice of the place your company should occupy in buyers’ minds: whom you serve, which problem you solve and…How to build a digital marketing strategy that guides real decisionsA digital marketing strategy sets out which customers you want to win online, what you will say to them, which channels you will use, what you will…How to start an online shop in the UK: a step-by-step guideTo start an online shop in the UK, work in this order: test your product, customer and margin; set up the business with HMRC or Companies House;…How to write a web design brief, and read the website quotes that come backA good web design brief tells an agency what the website must achieve, for whom, which pages and features it needs, who supplies the content, what…Inbound marketing and marketing automation: how they work togetherInbound marketing means attracting buyers by answering the questions they are already searching for, rather than interrupting them with unsolicited…PPC management cost: how Google Ads management fees workPPC management cost is the fee you pay an agency, consultant or freelancer to run your Google Ads, separate from the media spend Google charges. It…What does a business coach do?A business coach helps an owner or director think more clearly, decide better and follow through. Through regular, structured conversations, the…What does a digital marketing agency do, day to day?A digital marketing agency researches your market, plans which online channels should bring in customers, then builds and runs that activity:…What is branding? Meaning, what it includes and why it mattersBranding is the deliberate work of shaping how people perceive your company: what you stand for, who you serve, how you sound and how you look. A…What is digital marketing, and what does a digital marketing agency do?Digital marketing is every way a company reaches, persuades and keeps customers through digital channels: its website, search engines, paid ads,…What is web design? Meaning, principles and what a web designer doesWeb design is the planning and shaping of websites so that visitors understand quickly what is on offer, find what they came for and take a next…
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