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Straight-talking guides on SEO, websites, ecommerce, digital marketing and branding. No jargon and no sales talk, so you can make sound decisions yourself, or know exactly what to expect from an agency.
SEO and search visibility
Google Business Profile: a complete guide for Australian businessesYour Google Business Profile is the no-cost listing that puts your business on Google Maps and in local results, complete with hours, reviews,…How much does Google Ads cost in Australia, and how should you set the budget?Google Ads costs whatever budget you set, plus the cost of good management. You control the daily budget; a live auction prices each click, based…How to rank higher on Google: a practical guide for Australian businessesTo rank higher on Google, first work out why a page is held back, then fix the cause: make sure Google can index it, match what searchers actually…Is SEO dead? What AI search means for Australian businessesSEO is not dead, but it is changing. AI Overviews and assistants such as ChatGPT now answer many simple questions without a click, so some…Local SEO tips: a practical strategy for Australian businessesThe most effective local SEO tips are unglamorous: a complete, accurate Google Business Profile, a steady habit of genuine reviews, consistent…SEO cost in Australia: what drives the price and how to judge a quoteSEO cost in Australia has no standard figure because it depends on your starting point, your competition, the scope you need and who does the work.…SEO vs PPC: how Australian businesses should choose between themSEO earns unpaid positions in Google's organic results and builds value slowly; PPC, usually Google Ads, buys sponsored positions that deliver…What is AI search optimisation? GEO, AEO and AI Overviews for Australian businessesAI search optimisation means preparing your business to be picked up, correctly understood and named as a source when people ask AI-driven search a…What is SEO? Search engine optimisation explained for Australian businessesSEO (search engine optimisation) is the ongoing work of making your website easy for Google and other search engines to discover, understand and…
Websites and ecommerce
Ecommerce website cost in Australia: what an online store really costsAn ecommerce website in Australia costs what its catalogue, integrations and operations demand. The build is driven by product data, design,…How much does a website cost in Australia?How much a website costs in Australia comes down to the job it has to do. The scope sets the price: research and structure, page count, design…
Marketing, brand and growth
What does a business coach do, and is one worth it for your business?A business coach is a sparring partner for the person running the company. Over a series of planned conversations, the coach tests your thinking,…What is branding? A clear definition for Australian businessesBranding is the deliberate effort to influence what people believe about your business: which clients it is for, what it promises, how it speaks…What is digital marketing, and how does it work for an Australian business?Digital marketing is every way a business attracts, persuades and keeps clients through online channels: its website, search engines, paid ads,…
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