Where every engagement begins
Whatever you need, the path opens the same way. You apply, and if a conversation looks worthwhile you book 50 minutes online with the founder, held in your late afternoon or early morning because of the time difference with the Netherlands. The fee for that session is A$425 excl. GST.
What you are paying for is a serious conversation about ambition, market and fit. It does not include an audit, report or written plan. The amount is not deducted from any project that follows, it is non-refundable, and you can move the booking once at no cost if you give at least 48 hours' notice. Everything about the session is spelt out on the strategy session page.
The three price points in our model
Our pricing has only three moving parts, and they always come in this order.
| Engagement | Purpose | Charging basis |
|---|---|---|
| Beacon Strategy Session | Fifty minutes with the founder to judge, together, whether working with us makes sense | A$425 excl. GST, paid in advance |
| Project | A defined piece of work: a website, online store, brand identity or SEO program | One fixed amount, stated in the proposal that follows the session |
| Ongoing advisory | Longer-term SEO, marketing or business coaching support | Offered by invitation once we have met or completed a first project |
Why there is no free first call
Free strategy calls and free website audits are common in Australia. Usually the call is a pitch, and the audit is an automated scan that makes any site look broken. We chose a different model on purpose.
We take on few clients, which makes the founder's time the real limit. Charging for the first conversation brings in owners who have a specific question and a plan they intend to pursue. You, in turn, get 50 minutes of undivided thinking about your business, with no slides and no script.
Acceptance comes after the session
Neither of us is bound by the conversation. Once it is over, we judge whether to take on the work. Not every applicant becomes a client: we say yes where we can move the business forward and where both sides would enjoy working together.
Inside a fixed-price proposal
When we accept a project, the proposal pins down two things: scope and price, both fixed. You can see exactly what will be built, what you will own at the end, how long it will take and what is excluded. The total is known on day one; nobody is drawing down a block of hours you cannot see.
Should you want something different partway through, we first show what it does to timing and cost, and nothing changes until you sign off. The full project rhythm is described on our process page.
The trouble with "from" prices
Headline figures hide the variables that matter. An accounting practice may need twelve pages; a group of clinics may need sixty, plus online booking, practitioner profiles and careful wording to stay within health advertising rules. Quoting one number for both would mislead, so we name a figure only after we understand the job.
No open-ended lock-in
Some providers sell SEO or ads on 12 or 24-month terms at a flat monthly rate, with little clarity about what the money buys. Our projects have a defined scope and a finish line. Where ongoing work makes sense, we agree it separately, so you always know what each payment covers.
Cost factors by service
Every discipline has its own levers. Use the table to spot which ones are likely to matter most for you, and read more on website design, building an online store, SEO services and Google Ads management.
| Discipline | Biggest cost factors |
|---|---|
| Web design | How many page types are needed, the level of custom design, the volume of copywriting, integrations like booking systems or a CRM, and the accessibility standard |
| Ecommerce web design | Range size, payment methods such as cards, PayPal, Afterpay or Zip, delivery rules across Australia and abroad, and links to inventory or accounting software |
| SEO | How large and healthy the site is, competition in your industry and cities, and the number of pages to write or rebuild |
| Local SEO | Count of locations and service areas, one state or several, and the current condition of each Google Business Profile |
| AI SEO | How clearly your expertise is already documented online, and how much content must be reorganised or written |
| Google Ads | Campaign and audience count, conversion tracking, and landing pages; media spend goes straight to Google |
| Branding | Whether you need strategy alone or strategy and design, and how many assets and touchpoints are involved |
| Business coaching | How long the engagement runs and how often we meet |
Invoices, currency and GST
Our business is based in the Netherlands, and that is where invoices come from. Australian clients are quoted in Australian dollars.
Being a Netherlands-based supplier, we show all prices excluding GST. Whether and how GST applies on your side depends on your circumstances, especially whether your business is GST-registered. Your accountant or BAS agent can confirm the right treatment.
Once we confirm your strategy session, you receive payment instructions. For a project, the proposal includes the payment schedule, so every invoice date is known in advance.
Five questions to put to any agency
We do not compete on price. If you are weighing quotes, look past the bottom line and ask every provider these questions:
- What is in scope, line by line? "A new website" can mean anything from a template with your logo to a fully written, migrated and redirected site.
- Who will actually build it? The person you met, or a team you never hear from?
- In whose name are the assets? Domain, site, content, analytics, Google Business Profile and ad accounts should belong to your business.
- What is the minimum term? Find out the notice period and what happens to the site if you walk away.
- What results are promised? A ranking promise should make you more cautious, not less.
A precise written scope protects you far more than an attractive headline figure.