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The Beacon Strategy Session: 50 minutes with the founder

The Beacon Strategy Session is a paid introductory conversation: 50 minutes online with the founder about your company's ambition, your market and whether we are the right fit. It costs £225 excl. VAT. It is not an audit or plan. Afterwards we decide whether to take the project on; if so, a fixed-price proposal follows.

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A conversation, not a free audit

Most good projects start with a frank conversation between the people who will make the decisions. That is what this session is for. You explain where the business stands, where you want it to be and what is in the way. You hear how we think about websites, search and brand. We find out whether we can genuinely move the needle for you.

To be clear about what it is not: there is no audit, no report, no plan and no written summary afterwards. That work belongs in a project, where it gets the time it needs.

What the strategy session is and is not
It isIt is not
A focused conversation with the founderA sales call with an account manager
A view of how we would approach your situationAn audit, report, plan or written summary
An honest discussion of whether we fitA commitment to a project, on either side

Who should apply

The session is meant for owners, founders, managing directors and partners of UK companies that compete on quality. You see your website, search visibility or brand as an investment that should pay back over years, and you want a partner who thinks at the level of the business rather than the level of a single task.

  • You want growth and need someone who sees the whole picture: website, search, brand and marketing.
  • You are prepared to invest properly and think long term.
  • You can make the decision yourself, or the other decision-makers will join the call.

If you would first like to know more about the studio and the founder-led way we work, read about Kaptein Beacon.

When it is not the right step

Better to say it now than after you have paid. The session is not for you if you want the lowest possible price, a quick website without a plan behind it, or a promise of page one by next month. It is also not the place for free advice: if that is what you are after, plenty of good general resources exist, and this conversation would disappoint you.

What happens, step by step

  1. Apply. Complete the application form further down this page. Every application is read personally.
  2. Review. Within two working days we tell you whether we think a conversation makes sense. If it does, you receive a link to choose a time and details of how to pay.
  3. The conversation. Fifty minutes online with the founder, during the UK working day. The Netherlands is one hour ahead of the UK, so times are easy to arrange.
  4. Our decision. Afterwards we decide whether we would like to take the project on, and let you know. If we do, a proposal with a fixed scope and fixed price follows.

Why we charge for it

We work with a limited number of companies, so our time is the scarcest thing we have. A fee means we speak with owners who have a genuine question and are serious about acting on the answer. It also lets us give the conversation our full preparation and attention rather than treating it as a pitch.

Owners who commission work of real scope know that it starts with a proper conversation rather than a free quote. You can read how project prices are set on our pricing page, and how an engagement runs in how we work.

Fee and terms

The Beacon Strategy Session is 50 minutes with the founder for £225 excl. VAT. Invoices are issued from the Netherlands.

  • A conversation, not a deliverable. No audit, report, plan or written summary is included.
  • No fee credit. The fee is not deducted from a later proposal or project.
  • Non-refundable. There is no refund and no satisfaction guarantee.
  • One free reschedule. You can move the session once at no cost, up to 48 hours before the agreed time.
  • We decide afterwards. The session is not an offer to take on your project. We decide after the conversation whether we continue together.
  • No guarantees. We do not guarantee rankings, traffic or other results, in the session or in any project.

Apply now

Tell us briefly who you are, what you want to achieve and why the timing matters now. We read your application personally and reply within two working days.

Beacon Strategy Session application

We review every application personally and reply within two business days. If we believe we can help, you receive a link to choose a time.

Frequently asked questions

Will we receive a report or plan after the session?

No. The strategy session is a conversation, not an audit, report, plan or written summary. Its purpose is for both sides to judge whether working together makes sense. Detailed analysis and planning happen inside a project, where they get the time and care that work requires.

Why pay for an introductory conversation?

Because we take on a limited number of companies and our time goes to owners who are serious about their plans. The fee keeps the conversation focused and lets us prepare properly. In return you get 50 minutes with the founder at the level of your business, not a scripted sales call.

Is the fee credited if we go ahead with a project?

No. The £225 excl. VAT fee covers the conversation itself and is not deducted from a later proposal or project. If we take the project on, you receive a separate proposal with a fixed scope and a fixed price for the work itself.

Who will we speak with?

Always the founder of Kaptein Beacon, never a salesperson or account manager. The person you speak with is also the person responsible for the strategy if we work together, so you know from the first conversation who will be shaping your project.

What if you decide not to take on our project?

Then we tell you so, plainly and soon after the conversation. We do not work with every company, only where we believe we can make a real difference and where the working relationship fits. The session is not an offer to take on a project, and it does not oblige you to anything either.

Can we reschedule or cancel?

You can reschedule once at no cost, up to 48 hours before the agreed time. The session is non-refundable, so a cancellation does not lead to a refund. If something comes up, tell us as early as possible and we will find another slot within that one free reschedule.

How does VAT apply to the fee?

The fee is £225 excluding VAT, invoiced from the Netherlands. For UK business clients, VAT on cross-border B2B services is generally dealt with under the reverse-charge rules, where the customer accounts for it. Your accountant can confirm how this applies to your company.

Does the session take place online?

Yes. It is held online at a time you choose from the available slots, within the UK working day. That lets us speak with founders anywhere in England, Scotland, Wales or Northern Ireland without travel. If we work together, we agree per project whether meeting in person adds value.